South Lamar is the heart of the Alamo Drafthouse Cinema in Austin. Home to Fantastic Fest, Butt Numb-a-thon, and the Highball, the South Lamar renovation maintained the six original theaters and added 3 new auditoriums, a spacious (and space battled) lobby, and a mural that celebrates Alamo old and new. Did we mention the Shining carpet, painstakingly recreated in the lobby to create a photo op like no other.
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